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• Make your page have a clear hierarchy and
text links.
• Create a useful, information-rich page and write clearly
and accurately describe your products and services.
• Think about the words users would type to find your page
and make sure that your page actually includes those words within
it.
• Try to use text instead of images to display important
names, content or links. Search engines don't recognise text contained
in images.
• Make sure that your Page Title is descriptive and accurate.
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Quality guidelines - basic principle
Make pages primarily for users, not for search engines. Don't deceive
your users or present different content to search engines than you
display to users, which is commonly referred to as "cloaking."
Quality guidelines - top tips
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages,with duplicate content.
• Provide unique and relevant content that gives users a reason
to visit your site first.
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| SEO is an acronym for "search engine optimisation" or
"search engine optimiser." Deciding to hire an SEO is a big decision
that can potentially improve your site and save time, but you can
also risk damage to your site and reputation. Make sure to research
the potential advantages as well as the damage that an irresponsible
SEO can do to your site. Many SEOs and other agencies and consultants
provide useful services for website owners, including:
• Review of your site content or structure
• Technical advice on website development: for example, hosting,
redirects.
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies |
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